Stocks / Retail

WSMRetail

Williams-Sonoma, Inc.

$252.031d +3.9%5d +5.5%settled close · 2026-10-15

Mkt cap $30B (10/15)β 1.2252w $169–252Shares 119.4MInd. Retail-Home Furniture, Furnishings & Equipment StoresNYSE since 1983Emp. 19,600HQ San Francisco, CAwilliams-sonomainc.com

The Prime · put-selling

The Prime on WSM

WSM is tracked but did not clear the per-name gates on this contract (V3): the reading shows, no order is offered.

The reading on the option chain, today’s order at the bid and the ten-year one-lot history are member content — The Prime, $20/mo.

Premiumfair +0.88 at the last close · needs +0.88 to sell

Ordersell the 88-88 $888 put at $8.88 · collateral $88,800 · buy back at $4.44

Historyone lot, every tradeable session, bought back at half: +8.8% a year, 2016–2026, 88% won

Members see this live, every session, on every name they follow. Join The Prime →

Paper account · decision support, not advice · questions put sellers ask us

The tape, with the calls on it

Who said what, and what WSM did next

Every dot is a day someone on the record made a call. Hover one to see who. We are not scoring them — the point is that you can see it and judge for yourself.

bullish bearish both sides

Who’s talkingIdea Scout · free

Who’s talking about WSM

1 longlatest 2026-08-24

Date	Voice	Stance	Venue	Thesis
2026-08-24	Joanne Feeney	Bullish	Bloomberg Open Interest	Williams-Sonoma's affordable luxury positioning draws resilient upper-middle-class and higher-income…

Idea Scout tracks who’s talking across television, podcasts, and interviews — every stance dated to the appearance it came from. Sign up free →

Earnings

Next report: 17 Nov 2026 before the open

Confirmed date · consensus EPS 2.20. Reactions below are the next settled session over the prior close.

Report	When	EPS actual vs est.	Reaction
26 Aug 2026	before the open	2.10 vs 2.10	+2.9%

The options tapeThe Prime · members

Notable options days

Sessions in the last 120 where WSM’s settled options volume ran ≥ 2× its trailing 20-session baseline, or delta-dollar flow ran ≥ 2.5× — 12 of 120 sessions qualified.

The qualifying dates are the free record. Close, flow, call/LEAPS mix and the 20-session outcome — for every session below — are Brief subscriber content.

Date	Close	RVOL	Δ$ flow ($M)	Call %	LEAPS %	+20 sess.
2026-10-15
2026-10-14
2026-10-13
2026-10-12
2026-10-08
2026-08-25
2026-08-24
2026-08-04
2026-07-28
2026-06-16
2026-06-15
2026-06-12

+20 sess. = raw price change over the following 20 sessions — not market-adjusted; the tape tells you where to look, not what happens next.

Today’s tape on WSM is on The Prime this morning. Join The Prime — $20/mo →